Mission and Vision | The PUP Global Heritage Consortium

Mission and Vision


The PUP Global Heritage Consortium unites people and organizations dedicated to introducing emerging paradigms about management and planning into the heritage management field in order to stem the tide of non-implemented natural and cultural heritage management plans and transition to a more holistic, Integral management approach. Ultimately this approach improves the conservation of biological and cultural diversity.

Small Vision

The PUP Global Heritage Consortium and its distributed global learning network will transform the planning and management paradigm in the heritage management world from conventional Technical Rationality to Holistic Planning and then become the go-to reference. With this new paradigm, the heritage field will better conserve the world’s biological and cultural diversity.

Vision of the World We Live In

Conventional heritage planning and management still exists in the PLUS World — Predictable, Linear, Understandable, and Stable. But the real world is DICE — Dynamic, Impossible to completely understand, Complex, and Ever-changing or evolving. Today’s accelerating change and uncertainty quickly outdate many conventional natural and cultural heritage management assumptions and tools, requiring a new story and paradigm in the heritage management field, including new mindsets and intentions, skills and behaviors, values and cultures, and social technologies and systems. To conserve biological and cultural diversity, the field needs a rebirth.

Vision of the Consortium that We Are Creating

The PUP Global Heritage Consortium works at the leading edge of change for this new paradigm by integrating emerging paradigms from other fields into our own. We facilitate the transformation of the Technical Rationality (conventional) paradigm into a more holistic and Integral approach and thus become the go-to reference for the new paradigm in the natural and cultural heritage world, complementing the formal policy functions of the world’s three principal heritage organizations: UNESCO World Heritage Center, IUCN, and ICOMOS.

The PUP Consortium is a non-incorporated, multi-sectorial, virtual, global alliance. Our horizontal, dispersed, and resilient organizational structure allows us to change quickly as the world does. We build ourselves around a virtual Lessons Learned Center that validates, stores, disseminates, and encourages reuse of lessons learned based on field and academic experiences collected by our semi-autonomous Regional Learning Platforms around the world. It integrates lessons learned into our training materials and disseminates them through publications, trainings, educational materials, conferences, field projects, and other means all directed to transforming the global mindset about managing heritage, natural and cultural.

Our behavior and form demonstrate what we preach: we follow the core principles of Authenticity, Transparency, Fairness, and Trust as well as the principles of Holistic Planning; we use an adaptive learning structure and culture; diversified revenue streams; strong and diverse membership to leverage our message; long-term relationships with members and partners; and we continually updates our materials in the marketplace of ideas. We can never be satisfied until we become outdated ourselves by the new paradigm.

Vision of the Tipping Point We Seek

The Consortium will work with small and large, public and private, non-profit and for-profit organizations and individuals interested in heritage to change the field’s management story. We especially hold as our principal measure of success that the three principal heritage organizations formally declare a transition to a new emerging paradigm or story (the tipping point), one hopefully that resembles the Consortium’s view of Holistic Planning. To get there we will ally with them and others to offer and continuously improve performance-building programs in the new paradigm. On the ground, we introduce an expanded Integral notion of implementation which most sites will adopt to avoid their plans ending on shelves unimplemented.

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